BYUSA Marketing and Style Guide
STYLE REQUIREMENTS
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Follow Honor Code Guidelines
All employees, volunteers, and images made by or placed in the SCLC must follow BYU’s honor code. This includes abstaining from having/ showing vulgar languages, alcoholic beverages, tobacco, tea, coffee, vaping, substance abuse, and sexual references. In addition, BYU’s dress and grooming standards must be followed (no beards, modest dress, and a clean/ neat appearance).
Photos posted to the main feed of the Instagram should aim to feature students. This means that graphics and flyers will not be posted to the Instagram, unless it is in a story.
Photos posted to the main feed of the Instagram should aim to feature students. This means that graphics and flyers will not be posted to the Instagram, unless it is in a story.
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Always use the Correct Logo
BYUSA (and their respective area) logos must be displayed consistently throughout ALL advertising
Sub-brands (such as SCLC) are campus units that directly execute or support the academic mission of BYU with its primary academic audiences. Visual identities for sub-brands pair the BYU monogram with the unit name, in prescribed typeface and color, as outlined below. No additional graphic symbols or shapes may be used. Never create your own version of the logo. Any deviations from the provided logo or usage guidelines are considered incorrect. Click here for more information.
Sub-brands (such as SCLC) are campus units that directly execute or support the academic mission of BYU with its primary academic audiences. Visual identities for sub-brands pair the BYU monogram with the unit name, in prescribed typeface and color, as outlined below. No additional graphic symbols or shapes may be used. Never create your own version of the logo. Any deviations from the provided logo or usage guidelines are considered incorrect. Click here for more information.
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BYUSA Logos & colors
The university's marketing palette has been created to provide an extended set of colors that complement navy, white and royal and that can work well in supporting roles. Endorsed-brand logos and integrated-brand logos should use colors from this palette.
For BYUSA logos, the SA will appear as one of the accent colors. If the logo includes an area (Activities, Clubs, Connections, Honor, or Student Advisory Council) then the area may match BYU's primary color or the SA's accent color.
For BYUSA logos, the SA will appear as one of the accent colors. If the logo includes an area (Activities, Clubs, Connections, Honor, or Student Advisory Council) then the area may match BYU's primary color or the SA's accent color.
- Use an accent color in limited ways to support specific communication objectives.
- Do not use an accent color in a dominant way, implying that it is an official university color.
- Do not pair an accent color with navy in a way that implies it has equal or secondary status as a university color.
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BRAND GUIDE
Our Brand
A brand is more than a logo or design; these make up just the shadow of the brand. A brand is a set of expectations, memories, stories and relationships that, when taken together, represent an organization, product or service. A brand is essential for any entity so that those who see it will immediately recognize the brand and what it stands for. Below are some of the things the Student Connection and Leadership Center (SCLC) stands for and why our brand is important.
Values - The shared values of BYU Campus Life
- Collaboration: We actively coordinate efforts across the campus community to strengthen our service to and support for students
- Compassion: We approach our work in a spirit of kindness, charity, and understanding
- Discipleship: We aspire to follow the Savior’s example and emulate His attributes
- Diversity & Belonging: We invite contributions from, respect the views of, create safe environments for, and support students and employees from all backgrounds, cultures, disabilities, ethnicities, life experiences, and perspectives
- Empowerment: We respect student’s autonomy and support their efforts to identify and pursue their personal and educational goals
- Responsibility: We take responsibility for our duties, actions, and resources and seek to optimize services for students through assessment and evaluation
- Student Focus: We proactively center our efforts and decisions on advocating for students and supporting their development
Key Questions to think about
- Target Audience - who are you reaching out to?
- Core Audience Desires - What motivates them?
- Role of the Brand - How will the brand help BYU students achieve their desires?
- Brand Advantage - What will students get from the Brand?
- Current Brand Position - Where is the brand now in student’s eyes?
- Compelling Brand Truths - What does the brand have to offer BYU students?
- Future Brand Objectives - How do you want students to view your brand?
WORKING WITH THE MEDIA HUB
What is the Media Hub
The Media hub is a group of students who strive to create a professional solution for campus advertising. Through providing and relaying up-to-date information regarding the activities and events at SCLC with social media or print advertising, students may learn more about events happening on campus and develop and maintain a relationship with the public. To learn more or schedule a consultation, click the button.
Working with the Ad Consultants
For all events, your first step is meeting with the advertising consultants. To schedule a meeting, email sclmedia@byu.edu or sign up with Calendly here.
Before you meet, do the following:
Before you meet, do the following:
- Come with workbook filled out all the way.
- There should be no blank boxes unless you are forfeiting that particular item (ex: not doing a reel)
- Remember to give a caption and a photo, or at least a photo idea, for posts
- Calendar
- The posting calendar fills up quickly, make sure you come early to go into the schedule the exact day you want to
- Only 2 posts are allowed a day (includes reels)
- Only 7 stories max are allowed a day
- Posts
- There needs to be real photos on the first page of the post; Graphics with a real photo are allowed
- No logo is needed on a post
- Stories
- Each area has a "story bubble" to keep and add stories on if you would like
- Going Live
- Get special permission from coordinator and advertising consultants
- After approval, go to the media hub and leave your BYU ID to get signed into the account. Come back to retrieve BYU ID and get signed out of the account
- Giveaways
- You cannot say raffle, only giveaway
- commenting or tagging people is the best way to find winners. Reposting is too hard to catch
- Before starting, you need an idea of what to giveaway, when to start and end, and how to notify winners
- Boosts
- Fill out an EAF from accounting to boost posts
- Allow three days for the EAF to get approved and submitted before your post is boosted
- Ending notes
- Follow the honor code with social media: no swearing, no crazy hair cuts, no facial hair, modest sleeves, no stomachs showing, shorts to your knees, no garments peeking, and any other thing which is not approved of
- Remember who you are representing, if you are on the fence about it, DON'T post it
- Posts must be SCLC or BYUSA approved, no individual clubs
- Social media enhances events, but it shouldn't be the only thing used
- Have fun with it! Make silly captions, pick fun photos!
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Working with the Web Developer
During your meeting with the advertising consultants, you will discuss the website.
What to know:
What to know:
- Calendar
- You are required to create an event on the calendar. Events include the name, date, time, and description of the event
- Have a photo of the event, or a similar themed old photo for the calendar if possible
- Pages
- If you come early enough, you can create a page or make edits to an old page that is already up (ex: True Blue Foam)
- To make changes to your page, check with your VP
- If making big changes to your page, the earlier the better. It is best to revamp the website during the summer months
- There is an event photos page on the website you can look up for your own events or to share with those asking for their photos
- Ending Notes
- Stay updated on your event. If things change, tell the advertising consultants!
- More information should be on the website and not the advertisement (print or digital). Have your advertisement refer to the website
- Advertising consultants are limited by the software (Brightspot) in what they can do to the page. Go to sites.byu.edu/components/ to see what they can do
Working with the Photographer and Videographer
Do you want photos or videos? Your next stop is meeting with the photographer/videographer(s). During your initial consultation, the ad consultant will schedule your meeting with the photographers.
Before you meet, make note of the following:
Coming in advanced is best for you and the photographer/videographer. Coming in late might result in no photo or video, see media hub packages.
Make sure you check your email regularly for emails from the photographer/videographer. Once you AND your coordinator approve of a photo/video, it will be ready to post. It will be posted on your assigned date as discussed with the Advertising Consultants.
If you have any questions, email sclvideo@byu.edu!
Before you meet, make note of the following:
- Photo
- What platform is the photo going on? Website, Instagram, etc.
- What do you want to be captured in your photo?
- Provide the people and supplies wanted in photo
- Video
- What platform is the video going on? Website, Instagram reels, etc.
- What do you want your video to be about?
- How long should your video be?
- If there is music, pick a song that is appropriate
- Provide the people and supplies for your video
- You can make a video by yourself, but you must talk with the videographer first
- General
- All individuals shown must be following the honor code (see Advertising Consultants, ending notes)
- Not all BYU students are the same, show inclusivity through accessibility, diversity, families, and more
- All things should tie into the vision of SCLC
Coming in advanced is best for you and the photographer/videographer. Coming in late might result in no photo or video, see media hub packages.
Make sure you check your email regularly for emails from the photographer/videographer. Once you AND your coordinator approve of a photo/video, it will be ready to post. It will be posted on your assigned date as discussed with the Advertising Consultants.
If you have any questions, email sclvideo@byu.edu!
Working with the Graphic Designers
Do you want banners and flyers? Your next stop is meeting with a graphic designer. During your initial consultation, the ad consultant will schedule your meeting with a graphic designer.
Before you meet, make note of the following:
Bring your brief(s) to your meeting, signed by your coordinator. Feel free to write notes on your creative brief, draw a picture, or create a mockup to help explain what you would like.
Coming in advanced is best for you and the graphic designer. Coming in late might result in no printed material, see media hub packages.
Make sure you check your email regularly for emails from the graphic designer. Once you AND your coordinator approve of a design, it will be ready to print.
Before you meet, make note of the following:
- Design
- What formats do you need your designs in? What sizes and banners do you want?
- Come with color pallets, design ideas, inspiration photos, and possible fonts
- Know all the information that needs to go on the design before your consultation
- If you want event signage (directional signs, banners for decoration, etc.) let the designers know during your INITIAL CONSULTATION or you will not receive it
- General
- You will get 2 significant edits to your design after the first draft, so be clear with what you want the design to look like during the initial consultation
- Make sure you have reserved all the advertising space for your banners and flyers before your graphic design consultation with the SCLC front desk or Campus Scheduling
Bring your brief(s) to your meeting, signed by your coordinator. Feel free to write notes on your creative brief, draw a picture, or create a mockup to help explain what you would like.
Coming in advanced is best for you and the graphic designer. Coming in late might result in no printed material, see media hub packages.
Make sure you check your email regularly for emails from the graphic designer. Once you AND your coordinator approve of a design, it will be ready to print.
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Printing Information
What to know:
- Know the printing sizes, timing, and prices.
- Grommets typically go on outside banners, club banners, Olympic banners, and horizontal banners. If you put the other banners in their regular locations they do not need grommets. However, if circumstances show a need, please tell the printing manager.
- Timing is estimated on actual printing time. This does not include when the printer is loading before, after, or between prints. Printers break, and they can break often because of the amount of prints we are doing. Please be patient as we wait for printer services to come.
- To email the printing manager, email scldesign@byu.edu and specifically say their name or printing manager in the subject line. Watch for emails to pick up your prints. When you come by to pick up, you will be asked to sign your name at the bottom of the creative brief to note that everything was picked up.
MEDIA HUB PACKAGES
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STEP BY STEP PROCESS
1. Fill out a workbook with as much info as possible. Don't forget about descriptions and captions!
2. Share the workbook with sclmedia@byu.edu, scldesign@byu.edu, sclvideo@byu.edu, and byusablast@gmail.com.
3.Print the Master Tab and get it signed by your coordinator (When you print it please select "Portrait" and "Fit to Height" so that it fits on one page)
4. Set up a consultation with the Advertising Consultants by coming to The Media Hub or using the Calendly link.
5. Have your consultation with the Advertising Consultants. Please bring: the printed (and signed) Master Tab and any questions you have. We will print out any briefs you will need for future consultations and schedule your design and photo consults for you.
6. Get printed briefs signed by coordinator (marketing materials, event signage, photo, and video) and bring printed (and signed) briefs to your other consultations with the Media Hub Team scheduled by the Ad Consultants.
- 6.1. Graphic Design Consultation (10-30 min.)
- Bring: printed/signed brief, creative ideas, know what sizes you need
- Process: Consultation → Design Creation → Client & Coordinator Approval → Printing
- Notes: please show up on time and come prepared with idea
- 6.2. Photo Consultation (10-15 min.)
- Bring: printed/signed brief, ideas, event information
- Process: Consultation → Photoshoot → Editing → Approval → Final Photos
- Notes: you must provide models and props, please be prepared and on time for photoshoot
- 6.3. Video Consultation (10-15 min.)
- Bring: printed/signed brief, ideas, event information
- Process: Consultation → Filming → Editing → Approval → Final Product
- Notes: you must provide models and props, please be prepared and on time for filming
7. Give us the allotted time to complete your designs (should be at least one week). Feel free to email with any questions or if something changes (sclmedia@byu.edu, scldesign@byu.edu, sclvideo@byu.edu). Typically, you will have to follow the media hub packages timing.
8. Once you receive an email about your completed print material come to the Media Hub to pick it up and sign for it.
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